At the beginning of the month, the Weather Channel decided that it was going to start naming Winter Storms. No really, I assure you it is a legitimate thing. Click the linked text if you don’t believe me. Here are the bullet points from the article:
Naming Winter Storms
Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:
- Naming a storm raises awareness.
- Attaching a name makes it much easier to follow a weather system’s progress.
- A storm with a name takes on a personality all its own, which adds to awareness.
- In today’s social media world, a name makes it much easier to reference in communication.
- A named storm is easier to remember and refer to in the future.
I think they are missing one very important point. IT IS A CASH COW. I wouldn’t put it past the Weather Channel to start selling apparel that says “I survived Snowmageddon”, “The Valentine’s Day Storm is for Lovers”, and “Snowtober? I just met her!”. Here are the names for the upcoming season:
So here is my question in this whole scenario: What happens if a named Hurricane somehow ends up being a huge snow event? How does the naming convention of THAT work out? You may think it’s a stupid question, but not really. The National Weather Service out of Binghamton, NY is issuing warnings left and right about the potential for Hurricane/Tropical Storm Sandy to threaten the Mid-Atlantic and New England states early next week. There will be a cold front that will also be trying to push through at the same time dropping temps to a level where snow is a very real possibility. Do we start hyphenating storm names? Or do named hurricanes automatically override the winter storm names? Hyphenated names sound too much like lecturing a child…..“Sandy-Athena you march your butt down these steps and then out to sea right now Miss!” I don’t think that the Weather Channel has thought their cunning plan all the way through.
Clearly, I need to chat with one of the meteorologists at work to get their input on this.