mASS appeal

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mASS appeal

By M Davies   /     Oct 01, 2006  /     The Pre-Dooce File  /  

I pulling out of the Wegman's parking lot going down toward Coal Street and seen a billboard for Keystone Light Beer.  It said "Fill it up with premium (its a diesel)" and it had a picture of a Keystone Light Can on there.  I guess I'm failing to make the connection with this piece of marketing/advertising. Diesel = loud and smell engines If loud and smelly guys drink Keystone Light Beer than I sure as hell am not buying it.  Why support that cause?

About M Davies

Hi! My name is Michelle and I'm the sassy author of this blog. I also am a wife, mother, sister, daughter, contributor at NEPA Blogs, 1/3 of NEPA BlogCon and work behind-the-scenes in local TV.

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