I pulling out of the Wegman's parking lot going down toward Coal Street and seen a billboard for Keystone Light Beer. It said "Fill it up with premium (its a diesel)" and it had a picture of a Keystone Light Can on there. I guess I'm failing to make the connection with this piece of marketing/advertising. Diesel = loud and smell engines If loud and smelly guys drink Keystone Light Beer than I sure as hell am not buying it. Why support that cause?